The Data Product Mindset From data-driven to value-driven transformation
Jun 23, 2025
Nicolas Averseng, Founder and CEO of Yooi (acquired by DataGalaxy), is an expert in data product management. He discusses the shift from data-driven to value-driven transformation and highlights the importance of managing data products as strategic portfolios. Nicolas warns against the pitfalls of confusing technical capabilities with goals, emphasizing the need for prioritization and stakeholder involvement. He also explores unifying data and AI into a coherent portfolio and stresses the necessity of focusing on long-term value rather than just ROI.
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Product Is About Users And Lifecycle
- A data product is primarily defined by having real users and a lifecycle.
- Technical form doesn't matter; value and ongoing maintenance do.
Design Around Customer Needs
- Do design data products around customer needs rather than technical form.
- Adjust APIs, SLAs, and team topology to the product's nature.
Prioritise Products With Evidence
- Prioritize which opportunities become products because products cost to run.
- Collect value, build cost and risk evidence to make disciplined investment choices.