The Land Investing Business Secrets Why Smaller Land Deals Can Lead to Bigger Profits (Podcast Ep#139)
Jun 19, 2025
Hunter Pogo, a land investor and entrepreneur specializing in flipping small rural parcels, shares insights from his journey. He discusses how he unexpectedly turned a college side hustle into a thriving business focusing on sub-5 acre lots for higher returns. Hunter reveals his streamlined process, managing over 100 deals a year with just two VAs. He emphasizes innovative direct mail tactics, the power of seller financing to attract buyers, and the importance of due diligence in small land transactions. A must-listen for aspiring land investors!
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College Deal That Started The Business
- Hunter bought a 2.5-acre lake property in college for $9k after negotiating from $25k and planned to keep it for camping.
- He sold it twice including a contract-for-deed and netted about $40k, which launched his land business.
Small Parcels Yield Bigger Percent Returns
- Smaller rural parcels deliver much higher percentage returns than larger acreage when bought cheap and sold scaled.
- Hunter focuses on volume of small lots to maximize capital efficiency and 3–10x returns.
Divide Roles To Scale Volume
- Systemize acquisition and disposition: Hunter handles seller conversations while his team lists and markets properties.
- Do only what creates the most value for you and hand off the rest to a lean team to scale volume.