290 - How to Create an Effective Membership Exit Survey

Do you have an effective membership exit survey in place?

It’s a depressing fact that no matter how hard you try, you cannot stop people from leaving your membership site. Cancellations are just par for the course in the membership game. But don’t despair, because there is one tool that can make all the difference and that all membership site owners should have in their arsenal – the exit survey.

In this episode, I explain why it is so important to have exit surveys in place, what 3 simple questions will give you the information you need to change that person’s mind as well as creating a last final plea page, and gathering valuable data that could improve your content and marketing strategy in the future.

Essential Learning Points:

• Why exit surveys are so important for your membership site
• What questions to ask on an exit survey
• What to do with that information once you have collected it
• How to use the survey answers to create conditional messaging and a final plea page
• Why it is so important to keep your exit surveys simple

Important Links & Mentions:

• The Membership Academy
• The Membership Academy – Enhancing Your Membership Site with Gravity Forms course

Key Quotes:

“A membership exit survey is a critical tool in the arsenal of every single membership site owner.”

“An exit survey is a great way to look at what changes you can make to improve the retention of the members you still have.”

“If you can show people conditional messaging related to the reasons they’re leaving, then that enables you to make a relevant and very specific final plea to that member.”