Turning Customers Into Fans with Eric Solomon, Fractional CMO at Blackbird

Every business has customers. But what makes a brand truly powerful is not having customers, but having fans. So how does a brand acquire fans? To find out, we talked to Eric Solomon, Fractional CMO at Blackbird. Eric has a PhD in psychology and a long track record of helping brands connect with their audiences. On this episode, Eric also talks about customer-centricity, building a community, and best practices for great storytelling.

 

Links:

Full Notes & Quotes: http://bit.ly/2JucYDR 

Eric’s LinkedIn: http://bit.ly/2oT257z

BlackBird: http://bit.ly/2Bxe5ht

 

3 Key Takeaways:

- Brands need to be focused on the long term. They can’t lose sight of long-term relationships just for the sake of hitting short-term metrics.

- You can’t keep the same strategy and just move it to a new channel. For example, digital video required a completely new strategy from television advertising.

- Most brands do not aim to simply be a platform. They aim to be synonymous with what they are selling ie. Spotify aims to be synonymous with sound.

 

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