A Productive Conversation

Wes Kao talks about Maven, Cohort-based Learning and Seth Godin

8 snips
Dec 22, 2021
Guest
Wes Kao
Wes Kao, co-founder of Maven and the AltMBA with Seth Godin, is an authority in B2C marketing and cohort-based learning. In this engaging discussion, she dives into the surge of cohort-based education, stressing the importance of community and accountability. Wes shares common pitfalls for first-time course creators and emphasizes that it’s never too late to launch a course. She also addresses the impact of remote work on online learning, showcasing how innovative design and beta-testing can elevate the learning experience.
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ANECDOTE

From AltMBA To Maven

  • Wes co-founded Maven and previously built the Alt‑MBA with Seth Godin from scratch.
  • She scaled Alt‑MBA to a team of 50+ and thousands of alumni across 45 countries.
INSIGHT

Cohorts Beat MOOCs On Engagement

  • Cohort courses use fixed start/end dates, payment, and peer accountability to drive completion.
  • Students learn by doing projects and critiquing each other, which mirrors on‑the‑job practice.
INSIGHT

Cohorts Can Replace Other Revenue

  • Cohorts let creators earn far more per student than low‑priced platforms like Udemy.
  • Many creators made $10k–$100k in single cohorts, freeing them from constant volume chasing.
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