George is the Owner and President of Drive Research, LLC. He has more than 15 years of experience working on the client and supplier side of market research. He has consulted for hundreds of regional, national, and global organizations. George has vast experience with all types of market research design and project management. He is a certified VoC professional with a focus on innovation and new product management. His interests outside of Drive Research include his wife Jennifer, daughters Abigail and MacKenzie, and his dog Shea. He is an avid tennis player and Mets, Giants, and Rangers fan. This is unfortunate for him most seasons.