Boost Your Profits with Package Selling: The Psychology Behind It

Episode Summary:

In this episode, Ryan dives into the game-changing strategy of selling service packages instead of individual line items. He explains why packages work, how they tap into customer psychology, and how they can dramatically increase both your close rate and your average ticket. Ryan shares his proven approach to structuring packages using a Good-Better-Best (Bronze-Silver-Gold) format, backed by real-life examples from his own window cleaning business. Plus, he breaks down how to use Responsibid to present quotes professionally, boost perceived value, and make the buying decision easier for your clients.

If you’re tired of customers cherry-picking the cheapest options or struggling with low ticket values, this episode will give you practical insights to level up your quoting game.

Connect with Ryan:

Instagram: @RyanTheWindowCleaner

DM the word “packages” for examples or Responsibid info.

If this episode gave you a fresh perspective on selling, share it with a fellow service business owner who needs it! Also, don’t forget to leave a review and let Ryan know how this strategy works for you.

Until next time—keep grinding, keep growing!