The GaryVee Audio Experience TRAILER: Social media is dead and welcome to the interest media era | Possible Keynote
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Aug 11, 2025 Discover the transformation from traditional social media to interest media, where genuine audience engagement trumps mere follower counts. Learn why vanity metrics can mislead brands and how authentic connections drive real sales. Hear insightful real-world examples that illustrate the shift in marketing strategies for modern success.
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Follower Counts No Longer Predict Reach
- Gary Vaynerchuk describes accounts with no followers getting more views than million-follower accounts.
- This example shows follower counts no longer predict content reach.
Social Media Has Become Interest Media
- Gary Vaynerchuk says we're now in the interest-media era.
- Algorithms push content by user interest rather than by follower connections.
Measure Sales, Not Vanity Metrics
- Do measure sales as your primary metric instead of chasing vanity numbers.
- Do track organic view-to-sales correlation to validate content impact on revenue.