

Want to Patent Your Product?
Feb 13, 2025
Cassidy Caulk, Founder of Kindred Label and self-taught shoemaker, shares her remarkable journey in creating a patented luxury shoe brand. She discusses the complexities of product development and the crucial steps in navigating the patent process. Cassidy highlights the importance of clear communication with manufacturers and the emotional rollercoaster of launching a brand. She also shares insights on adapting marketing strategies and the value of real-time customer feedback in enhancing product design. Join her in celebrating innovation and resilience!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
From Idea to Prototype: A Shoemaker's Journey
02:48 • 10min
Navigating the Patent Maze
12:52 • 10min
Celebrating a Brand Launch
23:03 • 3min
Juggling Production and Business Operations
26:20 • 2min
Evolving Marketing Strategies for Sustainable Footwear
28:01 • 2min
Building Partnerships and Feedback Loops
29:37 • 7min