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Shopify Masters
Want to Patent Your Product?
Feb 13, 2025
Cassidy Caulk, Founder of Kindred Label and self-taught shoemaker, shares her remarkable journey in creating a patented luxury shoe brand. She discusses the complexities of product development and the crucial steps in navigating the patent process. Cassidy highlights the importance of clear communication with manufacturers and the emotional rollercoaster of launching a brand. She also shares insights on adapting marketing strategies and the value of real-time customer feedback in enhancing product design. Join her in celebrating innovation and resilience!
36:50
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Quick takeaways
- Cassidy Caulk's journey illustrates how personal struggles can drive innovative solutions, leading to unique product concepts like her patented luxury shoes.
- The importance of hands-on experience in product development is highlighted, showcasing how iterative prototyping and engineer collaboration are crucial for success.
Deep dives
The Genesis of Kindred
The foundation of Kindred Label emerged from Cassidy Culp's personal struggle with uncomfortable footwear. Frustrated by the lack of stylish and comfortable options, she dedicated herself to learning the craft of shoemaking, utilizing online resources to self-educate. After almost three years of rigorous practice and experimentation, she was able to create a patented design featuring a folding shoe that balances both aesthetics and functionality. This journey exemplifies how addressing personal pain points can lead to innovative business ideas rooted in authenticity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode