What is Content Marketing? With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

Are you using content marketing to promote your fiction and nonfiction books? If not, why not? In this week's #AskALLi session, ALLi director Orna Ross (stepping in for Adam Croft) and blog and conference manager Sacha Black talk about how content marketing is a necessary skill all authors must develop. They drill down into how content marketing differs for fiction and nonfiction. And they introduce the new "#AskALLi Ultimate Guide" blog series and the #AskALLi Ultimate Guide to Content Marketing for Fiction You'll learn:

• What content marketing is
• How to use it effectively for both your fiction an nonfiction books
• What "content themes" are and how to use them to create your content marketing strategy and plans

If you want to use content marketing to increase your book sales and grow your impact and influence, this salon's for you.

Our fiction and nonfiction salon is brought to you by sponsor Izzard Ink.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

About the Hosts

Sacha Black is a bestselling and competition-winning author. She writes the popular YA Fantasy Eden East novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website Writers Helping Writers. She is also a developmental editor, wife and mum.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com