The eCom Ops Podcast Why Most e-Commerce Brands Are Solving the Wrong Problem - Tina Nelson
Sep 19, 2025
32:06
Why Most e-Commerce Brands Are Solving the Wrong Problem
Join host Norbert Strappler as he speaks with Tina Nelson, Product Strategy Director at Optimizely, about the evolution of digital commerce platforms and strategic AI implementation.
About the Guest:
Tina Nelson brings 20+ years of experience from development to digital strategy, having worked with Sitecore, Salesforce, and Episerver before leading product strategy at Optimizely for 9,000+ global brands.
Key Topics:
Key Topics:
- The journey from developer to strategic leader
- How to choose the right CMS/e-commerce platform
- Achieving 95%+ client retention rates
- When headless commerce makes sense (and when it doesn't)
- Quick-win personalization strategies
- The future of AI in e-commerce
The No.1 eCom Operations hack:
"Technology shouldn't be the leader. Your requirements are really the leader, and then the technology needs to align to those needs."
Show Notes:
Show Notes:
- (00:02:54) Developer to Product Strategy Journey
- (00:04:55) CMS and E-commerce Platform Trade-offs
- (00:06:45) Change Management in Consolidation
- (00:09:29) Achieving 95%+ Client Retention
- (00:11:23) Strategic Development Guidance
- (00:12:48) AI Benefits for Customers
- (00:14:48) Aligning Teams with Client Value
- (00:16:29) Innovation vs. Operational Consistency
- (00:17:30) AI's Future Impact on MarTech
- (00:21:35) Simple Personalization for Store Owners
- (00:24:31) Low Effort, High Impact Actions for E-commerce
- (00:27:42) Final Thoughts and Farewell
Let’s keep learning and growing together in the world of eCommerce!
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.