In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you’re looking for practical tips on how to improve your global campaigns, this episode is for you.

In this episode:

03:46 Peace’s focus on Africa's leading presence as an emerging international market.

07:39 Why understanding cultural context is crucial for effective international campaigns.

12:59 Understanding the variations in each country's media landscape – what and how do they consume their news?

17:54 Why having a good network is essential when hiring local freelancers, especially translators.

20:23 Placing trust in agencies or freelancers for content localisation – get to know them first.

Resources mentioned in this episode:

https://www.lennysnewsletter.com/

https://www.reforge.com

https://www.tlcfreelance.com/newsletter

More about our guests:

Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator.

Connect with Peace here:

https://www.youtube.com/peaceitimiofficial

https://www.linkedin.com/in/peaceitimi

Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications.

Connect with Laura here:

https://www.linkedin.com/in/laura-miguez-843444115/

To find out more about us and the show visit https://internetmarketingpodcast.org

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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

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