Today's guest is Tyler O’Shea, creator of Joker Mag, a website and newsletter about sports underdogs. He started the project in that “what am I gonna do with my life” period after graduating college. Nearly 7 years of posting later, he’s still doing it as a side project, but it’s also led him to a career in SEO (search engine optimization).
In this episode, we talk about:
- 🐶 Learning how to write for the internet
- 🌟 What writing and posting content online can do for you
- 🔎 How posting led Tyler to discover and start working in SEO
- 📱 How to figure out which social media platform is most useful for you
Note: Yes, Francis' sound is slightly off in this episode. Good thing Tyler does most of the talking!
00:00 Tyler’s motivation and the mentality of a creator
05:37 The inspiration to start writing
08:40 Is Google’s AI killing SEO ?
11:36 The average Joker Mag reader
14:44 Finding amazing sports stories
18:37 How to grow a loyal audience
23:25 How much time does it take to grow a newsletter?
27:38 The different monetization channels
32:03 Hiring other writers
37:21 SEO tips: How to make your website the best
39:06 Advice for creators
43:40 Future goals
49:30 Quick Q&A
Intro music produced by J. & Doug Organ.
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