two & a half gamers The Real Story Behind Tasty Travels’ Meteoric Rise: Merge, Monetize, Repeat!
We break down Century Games’ Tasty Travels, the new merge hit muscling into a category long dominated by Travel Town and Microfun. Tasty Travels is not just a clone.
It’s a polished, high-velocity merge machine, doubling the ARPDAU of Travel Town and already scaling toward $200,000 daily revenue, with a launch playbook built on AI, altered gameplay, and relentless creative iteration.
We explore why Century’s approach to UA and live ops could make them a serious threat to every top-grossing merge game and why nobody wants to go head-to-head against them.
What’s inside:
Insane UA and Creatives
Onboarding and Pace
Events, Live Ops, and Monetization
Market Impact!
Clone Wars and Copycats
Key Takeaway:
Tasty Travels is not just another merge game. It’s Century Games' statement that nobody is safe from a studio that can outspend, outclone, and out-iterate the entire category.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
https://www.vibe.co/
---------------------------------------
For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.
Our sponsor FastSpring:
Has delivered D2C at scale for over 20 years
They power top mobile publishers around the world
Launch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/IreEye1zjF0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Tasty Travels
04:14 Gameplay Mechanics and Features
07:15 Comparative Analysis with Travel Town
10:06 User Experience and Game Economy
13:22 Event Structures and Engagement
16:15 Innovative Elements and User Acquisition Strategies
21:13 Introduction to UA Play and Gameplay Mechanics
24:15 Live Operations and Monetization Strategies
27:14 Ad Monetization in Merge Games
31:16 Revenue Insights and Market Trends
37:46 Future Predictions and Competitive Landscape
40:17 Exploring Creative Strategies in Gaming
43:26 The Role of User Acquisition in Game Success
46:42 Innovations in Game Design and User Engagement
51:51 Competitive Landscape in the Gaming Industry
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me