TCC Podcast #169: Your 3 Word Rebellion with Michelle Mazur

Messaging expert Michelle Mazur joins Rob and Kira in the studio for the 169th episode of The Copywriter Club Podcast. Michelle started her career as a speech consultant, then pivoted to talking about the 3 Word Rebellion and how a rallying cry can make your business more resilient. We talked about: •  how Michelle became a messaging coach and strategist •  what a “messaging strategist” actually does on a day-to-day basis •  how she lost her “why” and completely changed her business •  what a three-word rebellion is and why you need to start one •  a real world example how a “three-word rebellion” changes a business •  the process for creating your own rallying cry or •  the two things a good three-word rebellion (or positioning statement) does •  how to make a pivot in your business (and how to message it) •  how a three-word rebellion acts as a frame for speaking to your audience •  what Michelle has done to overcome the imposter complex •  her messaging advice to someone without her credentials •  what she would change about the marketing world •  how she met the perfect partner with a six minute discussion •  what’s next for Michelle in 2020 To hear Michelle's take on positioning your business in a way that attracts customers to your flag, click the play button below, or subscribe using your favorite podcast app. Or you can scroll down for a full transcript.   The people and stuff we mentioned on the show: The Three Word Rebellion Jennie Nash Profit Without Worry Podcast Tanya Geisler Michelle’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Transcript is underway...