CEO: Behind the Scenes How to scale without selling out
Oct 21, 2025
Matthew Wilkins, Founder and CEO of Venergy Solar Australia, discusses how he transformed a small solar startup into a national leader. He emphasizes the importance of doing less but better, strong contractor partnerships, and the role of battery storage in energy resilience. Matthew shares insights on scaling operations, cultivating a growth mindset, and the value of ethical decision-making. He also reflects on personal changes and the importance of treating everyone well in business.
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Decentralized Energy Is The Future
- Australia is shifting from centralized generation to decentralized, placing generation where energy is used.
- Batteries plus software let consumers generate, store and trade energy, reshaping the grid into a resilient market participant.
Batteries Solve The Duck Curve
- The 'duck curve' creates midday oversupply and evening demand spikes that batteries can smooth.
- National battery uptake and government subsidies are accelerating solutions to grid instability.
Plan For Policy Volatility
- Avoid relying on unstable government policy when planning long-term projects.
- Prepare for policy shifts by building resilient cash flow and managing customer hesitation proactively.