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Social Media Marketing Talk Show
LinkedIn Updates: New Ad Types, Content Enhancements, AI Tools, and More
Jul 15, 2024
Social media marketing expert Judi Fox joins the podcast to discuss the latest LinkedIn updates. They talk about new ad types, content enhancements, AI tools, and changes in link sharing. They also cover features like two-column newsletters, first comment capabilities, and custom call-to-action buttons. The conversation touches on maximizing visibility, boosting ROI, and utilizing AI writing assistant on the platform.
24:30
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Quick takeaways
- Strategically placing first comment on LinkedIn newsletters can boost engagement.
- LinkedIn streamlines content sharing by connecting RSS feed for easy publication.
Deep dives
Key Insights on LinkedIn Newsletters Updates
LinkedIn has introduced new features for newsletters, such as a two-column experience that enhances readability by displaying articles and comments side by side. Strategically placing your first comment can stimulate engagement and discussions. Additionally, tools to grow subscribers include prompting existing followers to subscribe to every new newsletter, enhancing reader interaction, and providing email notifications and in-app alerts.
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