Do you really know? Resale, repair, rental, refill… could this be the new way to shop?
Jul 30, 2025
The podcast dives into the alarming issue of overconsumption and its impact on the planet. It highlights sustainable shopping practices like resale, repair, rental, and refill. Selfridges' 'Project Earth' initiative seeks to redefine consumer habits, steering away from fast fashion. The discussion emphasizes how these changes could reshape the retail landscape, catering to eco-conscious consumers. Listeners will discover ways to stay stylish with second-hand clothes and reuse household waste, while exploring the concept of premium mediocre luxury.
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Selfridges' Project Earth Initiative
- Selfridges' Project Earth promotes resale, repair, rental, and refill to reduce overconsumption.
- Circular trade could grow from less than 1% to 45% of sales by 2030, shifting shopping habits significantly.
Engage in Resale and Repair
- Sell your own accessories at Selfridges for store credit to participate in resale.
- Use repair services for items like trainers to extend product life and reduce waste.
Collaborative Sustainability Efforts
- Collaboration among brands like Selfridges and Prada promotes recycled and sustainable materials.
- Renting items including kids' wear and fine jewelry offers flexible, sustainable shopping options.