CPA Trendlines Podcasts Terrell Turner: Every CPA Should Think Like an Entrepreneur | Accounting Influencers
Jun 7, 2025
Terrell Turner, CPA and co-founder of TLTurner Group, is a recognized leader in transforming the accounting profession. He emphasizes the shift from traditional number-crunching to strategic business involvement, warning that accountants must adapt or risk obsolescence due to technology. Turner shares insights on building a niche practice for law firms, leveraging social media, and enhancing meeting efficiency through preparation. His call for proactive personal branding resonates, advocating for CPAs to engage meaningfully in the evolving landscape of business strategy.
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Shift From Back Room to Boardroom
- The accounting profession must shift from back-room number-crunching to front-line strategic involvement.
- Accountants need to influence business decisions and be part of all aspects of the organization.
Bring Business Strategy Knowledge
- Accountants should deeply understand business strategies to avoid being replaced by technology.
- They must step up and add value beyond traditional accounting to stay relevant.
Think Like an Entrepreneur
- Accountants running firms must become entrepreneurs first, managing marketing, team building, and business operations.
- Embrace the discomfort of entrepreneurship to successfully lead and grow your firm.