Business Wars Christmas Movie Wars | It's a Wonderful Strife | 3
Dec 8, 2021
In a festive showdown, Lifetime ramps up its Christmas movie production to challenge Hallmark's dominance, focusing on diversity amid criticism. Meanwhile, Netflix enters the fray with deep pockets, attracting big-name stars to capture holiday viewers. The podcast explores the intense rivalry between these networks as they innovate and adapt to appeal to a broader audience while maintaining traditional elements of holiday storytelling. It's a captivating look at the evolving landscape of Christmas movies!
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Hallmark's Diversity Issue
- In 2017, Hallmark CEO Bill Abbott gave an interview highlighting the channel's 21 new Christmas movies.
- The reporter questioned the lack of diversity, as only one movie had non-white leads.
Neutrality vs. Diversity
- Hallmark's CEO, Bill Abbott, prioritized neutrality and avoided controversy to appeal to a broad audience.
- However, the lack of diversity became a liability as critics voiced concerns.
Lifetime's Christmas Movie Strategy
- Lifetime aimed to produce 14 Christmas movies in 2018, double their previous output.
- They emphasized snowy settings as a key element of their movies' aesthetic.