When to Say “No” to Customers #1747

[00:25] Today’s topic: When to Say “No” to Customers.

[00:39] What happens when you always just say yes to customers.

[00:52] When you say no, give customers a reason why and provide an alternative.

[01:48] Why you won't get results if you always do what the customer wants.

[02:09] Find who you are and who you aren't as an agency.

[02:50] Set expectations, be clear on scope, and stay focused

[03:46] When you take on the wrong customers, it affects your company culture.

[04:02] An example of a form that Neil and Eric use to see whether a customer is right for them.

[04:47] You get way more respect when you put your foot down.

[04:49] That’s it for today!

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