

Scaling Joy: The Creative Vision Behind Bluey’s Universal Appeal with Joe Brumm
20 snips Dec 3, 2024
Join Joe Brumm, the creative genius behind Bluey, whose parenting journeys inspired the beloved series. He discusses how everyday moments transformed into a global sensation. Explore the unique team culture fostering creativity and the delicate balance of authenticity in storytelling. Joe shares insights on scaling a family-centric narrative across continents while maintaining roots. Plus, he reveals the significance of collaboration and trusting instincts in creative leadership, making this conversation a treasure for aspiring creators.
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The Importance of Decisiveness
- Be decisive as a director and leader.
- Make quick decisions and avoid delaying them, or you'll face a mountain of unresolved issues.
Charlie and Lola Experience
- Joe Brumm enjoyed working on Charlie and Lola because all elements aligned: script, style, and team.
- The show had good leadership, talented people, and an enjoyable design style and scripts.
Founding Joho
- After Charlie and Lola, Joe Brumm co-founded the animation company Joho.
- Joho taught Brumm how to operate leanly, manage finances effectively, and employ people.