Business Wars Harley and the Biker Wars - Japan Takes No Prisoners | 4
Aug 26, 2019
In 1963, Harley-Davidson faces a dire challenge from Japanese giants like Honda, transforming the motorcycle landscape. The emotional stakes run high as loyal supporters grapple with the brand's declining dominance. Meanwhile, Hunter Thompson's exploration of the Hells Angels cements their infamous allure, questioning the identity of the 'real' biker. Amidst corporate struggles, the launch of the Electra Glide and its consequences spark intense public scrutiny. Can Harley embrace change in an evolving culture, or will it be left in the dust?
AI Snips
Chapters
Books
Transcript
Episode notes
Honda's Origin Story
- Soichiro Honda, from a poor village, was deeply impacted by seeing his first car as a child.
- This sparked his lifelong passion for engines and vehicles, leading him to create Honda.
Honda's Vision and Innovation
- Honda's success stemmed from his vision of quality and his creation of the first moped using a war surplus engine.
- This innovation addressed the post-war gasoline shortage, propelling Honda's global recognition.
Honda's Super Cub Success
- Honda's Super Cub, the most produced motorized vehicle ever, offered affordability, efficiency, and an electric starter.
- This contrasted with Harley's heavier, pricier bikes, attracting young consumers and changing motorcycling's image.
