Plain English with Derek Thompson The Future of Entertainment, Part 2: What’s the Matter With Broadway?
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Oct 14, 2025 John Johnson, a seasoned Broadway producer with over 25 years in theater, sheds light on the challenges facing Broadway musicals today. From skyrocketing production costs to changing audience preferences, he discusses the financial struggles of new shows. Johnson explains the impact of COVID-19 on demographics and tastes, emphasizing a shift towards intimate Off-Broadway productions. He explores the tension between risk-taking in original works and the dominance of established blockbusters, while contemplating the future pathways for live theater.
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From Northwestern Classroom To Broadway
- John Johnson taught a mini producing class at Northwestern and later became a longtime Broadway producer.
- Derek and John reconnect years later to discuss Broadway's future and production economics.
The 2010s Were A Broadway Boom
- The 2010s were a Broadway boom fueled by hits like Book of Mormon and Hamilton.
- These hits created long runs, UK transfers, and profitable national tours that lifted the whole industry.
Run Shows Like Startups
- Treat each Broadway show like a startup: raise capital, manage payroll, and aim to recoup to pay investors.
- Once profitable, expand into London, tours, cast albums, and licensing to monetize further.
