In this Sports Geek Podcast we chat to James Rigby from Blues about True Blue HQ built using Digital Cheer Squad helped him activate Blues fans with the team and a key digital sponsor. We also chat with Jarrod Price from the Brisbane Lions on dealing with upset fans when a club legend is let go as coach and then amplifying fans buoyed by the another club legend stepping in a new coach. Full show notes - https://sportsgeekhq.com/podcast/sgp-018-activating-your-digital-cheer-squad-with-auckland-blues-managing-fan-reactions-online-with-brisbane-lions/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing