This episode is brought to you by The Kolada Group.

Today, I’m talking about loading your webinar funnel. My guest is Erika Sheffer, who is a marketing and business strategist for female entrepreneurs.

Topics:

(:31) Intro – Systems Saved Me Summit
(1:53) Meeting Erika
(4:44) Business before funnels
(7:12) Driving force
(9:16) Webinar steps
(16:27) Automated webinar
(18:40) Audience awareness
(21:35) Free content
(23:46) Best financial investment
(25:18) Worst financial investment
(29:42) Finding Erika

Quotes of the Week:

“The most important thing you can do in any type of marketing is breaking belief patterns and rebuilding them.”– Erika

“[A funnel] increases the level of awareness each step of the way to then lead them to taking action.”– Erika

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066: Erika Sheffer Auckland; Loading Up Your Webinar Funnel