Pricing a subscription-based program or Membership in a medical practice is often the most terrifying question facing Physicians entering this space.

However, more often than not, your fear gets a voice, not a vote. And, the skepticism you thought would separate you from your Patients is usually met with uncommon grace and even acceptance by your Patients and your local community.

So, what should you charge your patients?

A simple question, but for the new DocPreneur it’s often complicated and intimidating.

As a Patient and observer of this space now for over a decade and having interviewed countless Physicians about this topic, I'm often reminding Doctors that 'If Concierge Medicine is about super-servanthood, you have nothing to apologize for ...'

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