2,112 - Is SEO Dead in Multifamily? Not Quite. Meet GEO.

Let’s get real—SEO isn’t dead. But it is getting eaten for breakfast by something new: GEO—Generated Engine Optimization.In this episode of the Multifamily Collective, we break down the growing tension between traditional SEO and the rise of AI-driven search tools. As large language models (LLMs) become the starting point for more apartment searches, the rules are shifting fast. Real fast.I'm talking about a world where people don’t hit Google first—they start with ChatGPT, Claude, Gemini, or Grok. And suddenly your slick website copy, metadata, and keyword strategy aren’t enough. Now you have to teach the machines what you do. In plain, punchy, authoritative language.So... is your multifamily brand prepared for this shift?Let’s dig into why your copy needs to sound like a conversation, not a cold brochure—and how GEO may be the new frontier for property management companies and PropTech platforms alike.Got thoughts on the SEO vs GEO debate? Drop them in the comments.Like the video if you're thinking differently about how search works.Subscribe to stay ahead of the curve in Multifamily, Tech, and Leadership.