Kelly interviews Eric Siu this week about all things digital marketing. Siu is the co-host of one of the most popular podcasts and runs the agency, Single Grain, that helps the biggest names in the world such as Amazon and Uber dial in their strategy online. Coming from the tech world in digital marketing, Eric used his passion and mentality for e-sports and poker into his marketing career to make future purchases that align with his business. In the episode, Eric and Kelly discuss how to be a better leader for yourself and in your business by building those strong relationships. Siu turned his SEO agency into a paid-media agency that grew into what it is today by investing in other businesses to build a marketing ecosystem. The two also talk about how various platforms such as TikTok and Clubhouse have opened the doors to new opportunities and people within the industry through creating video content. Kelly ends the episode by talking about why now is the time to provide a marketing bootcamp for others and a sneak peek of Eric’s new book.

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UES 624: Leveling Up Your Online Strategy featuring Eric Siu