Kiss My Aesthetic Podcast 190. How to Own Your Brand with Guide My Business
Nov 26, 2024
40:28
Ever wondered why Disney's lawyers are always on speed dial? Tune in as business attorney Lauren Boyd reveals the legal magic behind protecting your brand, navigating AI, and trademarks. Discover how to keep your creative work and brand identity yours with actionable tips. Whether you're a budding entrepreneur or a seasoned creative, this episode is your crash course on safeguarding your genius. If there’s one thing you should know about Lauren Boyd, the founding attorney of Guide My Business, it’s that she believes in owning your brand—so much so that she trademarked the phrase. Lauren’s first passion (and degree) is entrepreneurship. Lauren's second degree was in finance followed by her law degree, each from the University of Arizona. After years of drafting and negotiating multi-million dollar commercial contracts for a global corporation, Lauren made the bold move to leave the corporate world and founded Guide My Business in 2018. Driven by her firsthand understanding of the unique opportunities and sacrifices entrepreneurs face, Lauren has built the firm around meeting businesses exactly where they are, ensuring they’re equipped to protect what they’ve built. ------------------------ In today's episode, we cover the following:
- Guide my Business offerings
- Protecting your brand assets
- Selling your name as a brand
- How to protect your business name from trademark
- Copyright vs. trademark
- Fan art and copyright infringement
- What is public domain
- Designers: what to include in your contracts
- Tips for creating your business name
- Protecting your art