Strategy Meets Finance How to Know If Your Sales & Marketing Is Working | Ep 195
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Most business owners spend thousands on sales and marketing, but few know if it’s actually paying off.
Steve breaks down how to measure the real return on your sales and marketing spend using three simple checks. He explains how to evaluate the effectiveness of your funnel, calculate your LTGP-to-CAC ratio, and use cash collection formulas to fuel growth without burning through cash. This episode will help you finally connect sales, marketing, and cash flow so you can scale with confidence.
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