Community Creators with Shana Lynn What You Need to Focus on After the Sale
5 snips
Dec 30, 2025 In this engaging conversation, Melinda Cohen, a coach and consultant specializing in client retention, shares vital insights into building a sustainable business. She highlights the overlooked power of client retention and stresses the need to focus on the customer's learning journey rather than the coach's perspective. Melinda emphasizes recognizing small client progress to boost engagement and drive retention. She also explains how improving retention can significantly impact profitability and enhance marketing budgets.
AI Snips
Chapters
Transcript
Episode notes
Creators Teach From Their Own Perspective
- New coaches often design programs from the teacher's perspective and overload content.
- Melinda Cohen describes creators who forget to design the student's experience needed for real results.
Spotlight Client Progress Often
- Spotlight and recognize client progress regularly so they see improvement.
- Shana Lynn recommends building pauses in programs to celebrate micro wins that sustain habit change.
Micro Improvements Build Stickiness
- Micro improvements drive stickiness and long-term change more than occasional big wins.
- Shana Lynn emphasizes small, consistent actions as the driver of client retention and success.