How to Optimize Your Marketing for Each Stage of the Shopper Journey

The Shopper Journey has set stages, but each business’s shopper journey is different. Maybe your customers take months to get from awareness to purchase. Maybe, it takes a matter of hours. Regardless of how long your stages are, one thing is consistent: you must optimize each stage of the journey to ensure customers make it through the purchase and repeat the cycle.

In this week’s Mindstate Marketing Hour, I share easy tips to adjust your messaging to meet your customers’ expectations at key trigger points in their shopper journey.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
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Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!