We Are For Good Podcast - The Podcast for Nonprofits 75. Reimagine Corporate Partnerships + Discover The Lost Art of Connecting - Susan McPherson
Meet Susan. She is a serial connector, angel investor, and corporate responsibility expert who just happens to be the ultimate word weaver. We're talking through the new normal of corporate responsibility (it's no longer nice to have - it's essential!), and she's giving her best advice on networking. Spoiler: there's nothing better you can give someone than connecting them to others. This Girls Who Code and 19th News adviser and investor took our breath away with her compassion and wisdom. Tune in for uber inspiration!
Episode Highlights
- Susan’s story and journey to where she is today (3:30)
- Creating meaningful partnerships between nonprofits and corporations through shared values (9:25)
- It’s not about what the for-profit can do for you, it’s what you can do for them (10:17)
- The history of Microsoft and the beginning of Bill Gates’ philanthropy journey (11:20)
- The opportunities are immeasurable, it is a matter of being strategic (12:15)
- In today’s climate, companies are less inclined to write a check if there is not an opportunity for employee engagement (12:35)
- Employees want to feel that there is more than the actual job that they are doing everyday (14:44)
- The most philanthropic person on the spectrum is a woman at the lowest level of the socioeconomic scale (Women’s Philanthropy Institute) (16:10)
- Susan’s article in Forbes: Corporate Responsibility: What To Expect In 2020 (16:50)
- Susan’s new book: The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships (21:30)
- It is important to give people options for how they can help (28:15)
- How nonprofits can implement the Gather, Ask, Do method to create genuine partnerships (31:52)
- Always take the meet
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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