The Contractor Fight with Tom Reber TCF1070: The Real Cost of Poor Communication
Nov 1, 2025
Effective communication can make or break a contracting business. Misunderstandings contribute to client dissatisfaction, leading to wasted marketing dollars. Discover how many customers still feel ignored despite automation. Voice and video communication can resolve issues faster than endless texts. Using short video messages can humanize interactions and build trust. Plus, learn about identifying your personal 'communication word' to enhance your relationships. Don't underestimate the cost of poor communication!
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Communication Causes Hidden, Massive Costs
- Poor communication causes far more harm than people realize, even in high-stakes fields like medicine.
- Tim Quatroni notes a heart surgeon saying better communication could eliminate 90% of medical lawsuits.
Maintenance Customers Said 'You Don't Communicate'
- Tim recounts surveying maintenance customers and hearing overwhelming feedback that communication was poor.
- He realized their automations and SOPs existed but execution gaps left customers feeling neglected.
Pick Up The Phone To Resolve Tone
- Use voice calls when tone and inflection matter and emails or texts leave too much ambiguity.
- Derek Johnson recommends picking up the phone to resolve misunderstandings faster and hear emotional context.