The GaryVee Audio Experience A Rare Behind the Scenes Look Into How We Make Written Content
May 3, 2019
Dive into the creative process of crafting written content for various platforms. Discover how a single brainstorming session can produce a wealth of ideas. Explore effective strategies for distributing content and the critical role of empathy in leadership decisions. Learn about the implications of social media bans, like TikTok in India, and the importance of recognizing the individual value of employees. Finally, reflect on the lasting impact of past colleagues and the pursuit of personal happiness through side hustles.
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Episode notes
Budweiser's Long-Form Video Success
- Gary Vaynerchuk discusses the success of long-form social videos for brand building, citing Budweiser's viral Cubs World Series video.
- He emphasizes the importance of creative quality and mentions other successful campaigns with Derek Jeter and Dale Earnhardt.
Prioritize Social Media Distribution
- Take advantage of the internet for content distribution.
- Prioritize social media platforms over traditional commercials.
Prioritizing Employee Well-being
- Gary Vaynerchuk emphasizes the importance of separating employee character from performance.
- He prioritizes caring for his employees' well-being over maximizing company profits.