E75: Greg Castle (Anorak VC) on the Biggest AR/VR and Spatial Computing Opportunities
Jan 28, 2025
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Greg Castle, founder of Anorak Ventures and expert in emerging technologies, dives into the exciting world of AR/VR and spatial computing. He discusses the evolution of these technologies and their profound impact on human interaction and learning. The conversation touches on the competitive landscape influenced by tech giants like Apple and Microsoft, the role of startups in innovation, and the promise of a more immersive digital future. Castle also highlights the challenges and opportunities that come with integrating AI into various industries.
The evolution of spatial computing heralds a shift towards immersive user interactions through AR and VR, transforming traditional communication methods.
While VR and AR share foundational technologies, they target different applications, with VR particularly advantageous for training and education.
Deep dives
The Evolution of Spatial Computing
Spatial computing is defined as computing in the third dimension, which encompasses various technologies such as AR, VR, and robotics. The transition from traditional input methods, like keyboards and mice, to advanced tools that help capture and recreate the real world in 3D marks a significant evolution. This transformation started with early developments in 3D gaming and simulations, paving the way for more immersive technologies that allow interaction with 3D environments. The integration of computer vision and LiDAR sensors exemplifies how vast amounts of real-world data can now be processed, enabling more sophisticated applications across multiple domains.
Future Interactions with Technology
As spatial technologies advance, a shift toward more natural forms of human-computer interaction is anticipated, reducing reliance on conventional screens and devices. Upcoming technologies may allow users to engage with information in an immersive way, potentially through voice commands or wearable devices, rather than through traditional interfaces. The podcast predicts that future interactions will feel more like genuine conversations, moving away from clunky setups to a more seamless integration of technology into daily life. This evolution aims to enhance communication cues and experiences, ultimately enriching how people connect over distances.
The Intersection of AR and VR
While augmented reality (AR) and virtual reality (VR) utilize similar foundational technologies, they serve distinct purposes and pose unique challenges. VR excels in entertainment and immersive experiences, while AR necessitates a deeper understanding of the physical environment to overlay digital information accurately. The potential for VR applications in training and education is expansive, emphasizing the importance of hands-on learning experiences that significantly improve retention. Conversely, while AR is recognized for its potential, its mainstream adoption still lags behind, with many experts believing transformative use cases are still under exploration.
White Space Opportunities in Spatial Computing
Current opportunities within spatial computing are crowded, making it challenging for new entrants to find unique market positions. However, the notion of creating digital replicas of physical assets presents a significant opportunity, highlighting a potential white space in the market. Technologies that facilitate the capture and management of 3D objects are still evolving, with companies like Polycam leading the way in this sector. The prospect of integrating digital goods with physical ownership could reshape consumer interactions and insurance applications, indicating a lucrative area for innovation and investment.
Greg Castle, founder of Anorak Ventures, discusses the evolution and future of spatial computing, particularly in AR, VR, and technology's impact on human interaction and learning. This conversation took place in February 2023.
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Spatial computing represents computing in the third dimension, evolving from manual inputs to capturing and recreating real-world environments.
AR is technically more challenging than VR because it must understand and integrate with the environment rather than simply replace it.
Meta (Facebook) is currently the main player investing heavily in VR/AR, while other tech giants like Apple, Microsoft, and Google are taking more measured approaches.
Training and education are viewed as the most promising VR applications due to improved retention through 3D learning experiences.
The concept of a single unified metaverse faces significant challenges due to existing business models and the siloed nature of current platforms.
Digital replicas of physical objects represent one of the few remaining "white spaces" for startup opportunities in the spatial computing market.
Qualcomm is emerging as a significant player through their development of XR-specific chips and industry consortium building.
Gaming has replaced music as the primary cultural touchstone for younger generations, indicating a broader shift toward digital experiences.
The ultimate vision for spatial computing is to transform education and enable more natural human-technology interactions.
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