How I Built This with Guy Raz

Dyson: James Dyson

Feb 12, 2018
James Dyson, inventor of the bagless vacuum cleaner, shares his journey of perseverance and innovation in building Dyson, now a top vacuum brand. From creating over 5,000 prototypes in his shed to facing rejection, he eventually built a billion-dollar company. The postscript features Theresa Stotesbury's success in creating synthetic blood for police training scenarios.
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ANECDOTE

Early Loss Shaped Determination

  • James Dyson grew up in England after WWII and lost his dad to cancer at a young age.
  • He learned early to rely on himself, which made him determined to prove something.
ANECDOTE

Learning By Doing With Fry

  • Dyson’s first job was with Jeremy Fry, who hired bright young people and let them try new ideas.
  • Dyson designed a high-speed landing craft despite no prior experience, learning welding and making prototypes himself.
ANECDOTE

Ballbarrow Market Success, No Profit

  • Dyson created the Ballbarrow, a wheelbarrow with a plastic ball instead of a wheel for stability.
  • Despite taking 50% market share, the company never made money and Dyson learned important business lessons.
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