As a change agent, it’s crucial to develop and nurture your personal brand, and your approach in bringing people along with you on the journey towards change.

Peter Brodie, known as THE Sales Coach, is a man who specialises in coaching the best of the coaches and consultants, and joins Lee today to talk about the ways in which change agents can evolve and expand to become true innovators.

KEY TAKEAWAYS

Work carefully to build credibility and brand. Provide clarity in who you are, who you serve, and what the benefits are of working with you.
By engendering trust, we become the go-to voice when help is needed. Positioning ourselves as someone to be trusted will mean that they will come to you at the right time.
VITL = Valuable, Individualised, Timely, and Legitimate. If your message follows these four parameters, then people will welcome your input.
Clients will always gravitate towards a specialist in the area they need help with. It’s best to emphasise your talent for specific niches than try to appeal to many bases.
It’s crucial to find your own individual style, stick to it, and enhance it. You’ll attract the set of clients who want to work with your specific style. If you’re trying to be something you’re not, the clients you attract will be the wrong ones.

BEST MOMENTS

‘I’m the only sales coach that guarantees their outcomes’

‘It’s all about trust and timing’

‘You attract the right clients for you by being yourself’

‘If you try to please everyone all the time, you can kiss your ass goodbye'

VALUABLE RESOURCES

Business Problems Solved Podcast

Peter Brodie LinkedIn - https://www.linkedin.com/in/peter-brodie-bys/?originalSubdomain=uk

BYS Coaching - https://www.byscoaching.group

ABOUT THE HOST

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.

CONTACT METHOD

You can contact Lee Houghton on 07813342194

Lee@leehoughton.com

https://www.linkedin.com/in/lhoughton/

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