Auto repair shop owners and business owners, in general, like to chase shiny objects, and marketing is no exception - and sometimes those shiny objects are worth chasing - but not until you have the foundations in place first. So what are the foundations when it comes to marketing? Kim and I answer that in this episode.

Talking Points

What if everything you know about marketing is actually what’s holding your business back?
1- Have a Great Website
2 - Get your SEO right
3 - Send a Monthly Email Newsletter
4 - Post on Social Media Regularly
5 - Embrace Pictures and Video
6 - Boost Facebook Posts
7 - Do Google Ads
8 - Be nice to people
9 - Focus on getting reviews
10 - Join and Get Involved With Your LocalChambers of Commerce
11 - Join a BNI Group
12 - Embrace Community Involvement
13 - Actually Fix the Cars

Lagniappe (Books, Links, Other Podcasts, etc)

Podcast: Making Friends With Short Format Video
Podcast: Is it Customer Service Or Is It Marketing?
Podcast: Networking Skills To Get The Most From In-Person Events
Podcast: What’s Your Story? Talking Video With Patrick Egan
Podcast: The Top Features An Auto Repair Shop Website Needs
Podcast: Does Your Community REALLY Know You?
Podcast: Keywords in Reviews - Adding Fuel to the Fire

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

13 Foundational Marketing Tactics For Every Auto Repair Shop [E023]