Our guests today are Pierre and Morgen Rochard, co-hosts of the “Bitcoin for Advisors” podcast and leading advocates for integrating Bitcoin into long-term financial planning. In this episode, Pierre shares how Austrian economics and open-source philosophy led him to Bitcoin in 2012, and how his new venture, “The Bitcoin Bond Company”, aims to unlock institutional credit markets using sound money. Morgen reflects on her background in traditional finance and explains how she helps individuals match long-term goals with long-term assets like Bitcoin. We discuss the cultural clash between fiat excess and Bitcoin values, the growing trend of corporate treasury adoption, and the risks of financialization without education. Pierre and Morgen break down the freedoms enabled by Bitcoin, and caution against over-leveraging and chasing returns. Above all, this is a conversation about financial sovereignty, purposeful planning, and bridging old systems with a better monetary future.

► This episode is part of the "Bitcoin Vegas 2025 Special" in collaboration with Ben Samocha, Founder of Israel’s CryptoJungle and Crypto Talks podcast.

► If you got value, please like, comment, share, follow and support my work. Thank you!

-- SPONSORS & AFFILIATES --

►► Get your TREZOR wallet & accessories, with a 5% discount, using my code at checkout (get my discount code from the episode - yep, you’ll have to watch it): https://affil.trezor.io/SHUn

►► Get 10% off on Augmented NAC, with the code YCXKQDK2 via this link: https://store.augmentednac.com/?via=efrat (Note, this is not medical advice and you should consult your MD)

►► Watch “New Totalitarian Order” conference with Prof. Mattias Desmet & Efrat - code EFRAT for 10% off: https://efenigson.gumroad.com/l/desmet_efrat

►► Get a second citizenship and a plan B to relocate to another country with Expat Money, leave your details for a follow up: https://expatmoney.com/efrat

►► Join me in any of these upcoming events: https://www.efrat.blog/p/upcoming-events

-- LINKS –

Morgen’s Twitter: https://x.com/MorgenRochard

Pierre’s Twitter: https://x.com/BitcoinPierre

Bitcoin for Advisors Podcast: https://bit.ly/40gk46q

Efrat's Twitter: https://twitter.com/efenigson

Efrat's Telegram: https://t.me/efenigson

Ben's Twitter: https://x.com/bensamocha

Ben's LinkedIn: https://www.linkedin.com/in/ben-samocha/

Watch/listen on all platforms: https://linktr.ee/yourethevoice

Support Efrat's work: ⁠https://www.buymeacoffee.com/efenigson ⁠

Support Efrat with Bitcoin: https://geyser.fund/project/efenigson

John Duncan, “Investigating Intelligence” (Open Agenda, 2021)