Marketing Over Coffee Marketing Podcast We Can Definitely Get You First in ChatGPT
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Oct 2, 2025 Explore the hype around AI optimization and why much of it is seen as snake oil. Learn about the new changes in LinkedIn's ranking system and how the 360 Brew model affects content visibility. Discover practical tips for creators to engage with the algorithm through consistent language. The hosts also review the impressive features of AirPods Pro 3 and dive into the latest in portable projectors. Lastly, insights on how generative AI models are evolving and improving conversational capabilities take center stage!
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Chatbot Prompts Are Unobservable
- You cannot know what users type into ChatGPT because OpenAI doesn't release prompts and single-word changes alter outputs dramatically.
- Trackable signals like AI overview presence and referral clicks exist, but conversational inputs remain opaque.
SEO Still Feeds AI Answers
- Generative AI often performs search grounding and falls back to web search when unsure, so traditional SEO still matters.
- Strong SEO improves chances that models pull your site as a trusted source during those web lookups.
Ask Users How They Heard Of You
- Add a free-form "How did you hear about us?" field on contact forms to capture if users reference ChatGPT, Gemini, or similar tools.
- Analyze those free-text answers with AI to get real, actionable referral data instead of guessing from hype.