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Powerhouse Women
How To Use Scout Sobel’s Signature Podcast Tour™ Strategy To Grow Your Business & Network
Mar 16, 2023
Scout Sobel, a trailblazer in the podcasting world, reveals her signature Podcast Tour™ strategy for enhancing business growth and networking. She discusses how being a podcast guest can build your brand and expand connections while sharing tips on how to pitch effectively to hosts. Scout unveils her upcoming Podcast Tour Academy, designed to empower entrepreneurs with the skills needed to navigate the podcasting landscape. Discover the unexpected benefits of podcasting and the importance of authenticity in forming lasting relationships.
30:51
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Quick takeaways
- Engaging actively as a podcast guest, such as promoting the host's platform, enhances connections and fosters mutual benefits for growth.
- Utilizing podcast tours as a long-term PR strategy allows entrepreneurs to build emotional connections, increasing visibility and audience support effectively.
Deep dives
The Importance of Intentional Podcast Engagement
Simply participating as a guest on a podcast is insufficient for meaningful expansion. Active engagement is crucial, including promoting the host's platform and collaborating on content like Reels or Instagram posts. This approach mirrors traditional public relations, emphasizing that successful podcast visibility requires more than just showing up; it demands ongoing interaction and support for the host's brand. This mutual exchange fosters a deeper connection that benefits both parties, enhancing exposure and audience engagement.
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Discover
highlights
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