Differences Between AMZN, GOOG, & FB in Product Search -- Nii Ahene (CPC Strategy)

In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service business. Today, he's going to walk us through some best practices in the product search industry and explain how CPC Strategy evaluates their campaigns.  Transcript: https://benjshap.com/martech-podcast/product-search-vs-product-comparison-cpc-strategy-nii-ahene Interview Guest Website: https://cpcstrategy.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.