The Crexi Commercial Real Estate Podcast | CRE Insights & Strategies Marketing, Microunits, and Mastering YouTube
This episode explores the budding world of microunits and mastering self-branding with Tyler Cauble, Founder and CEO of The Cauble Group.
The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with some of the top CRE professionals in the space. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate.
Host Jessica LaRusso interviews Tyler as he shares his journey from selling knives to building a successful career in the commercial real estate industry, starting his own brokerage, tapping into value-add investments in Nashville, and writing a best-seller guide to investing in CRE.
Tyler also emphasizes the importance of knowing and serving local communities and shares how to leverage methods to build trust, opportunities, and brand recognition through strategic marketing and strong relationships in the commercial real estate space.
Their wide-ranging conversation includes:
- Introduction and Guest Background
- Tyler Cauble’s Career Journey
- Founding of The Cobble Group
- Investment Principles and Market Trends
- Exploring Microunits in Commercial Real Estate
- Building a Recognized CRE Brand on YouTube
- The Journey of a Boutique Brokerage Firm
- The Power of YouTube in Global Reach
- The Misconception: Brokers are Marketers, Not Salespeople
- The Power of Content Creation in the CRE Business
- The Art of Choosing Topics for Content Creation
- Building Brand Trust: A Delicate Process
- The Importance of Consistency in Content Creation
- The Role of Mentors in the Commercial Real Estate Industry
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For show notes, past guests, and more CRE content, please check out Crexi Insights.
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About Tyler Cauble:
Tyler Cauble is a native Nashvillian that has not only been a witness to the city's tremendous growth, but has also played a key role in it through his developments, renovation projects, and volunteer work throughout the community.
His commercial real estate career began in the Fall of 2013 as the in-house leasing agent for a Nashville development firm. After stabilizing the company’s shopping center and office assets, Cauble began taking on 3rd party work and put together his first development deal: 42 for-sale townhomes in Bellevue.
Then, in February of 2018, Tyler launched his best-selling book, Open for Business: The Insider’s Guide to Leasing Commercial Real Estate, and founded the East Nashville-based commercial real estate brokerage, The Cauble Group. Later that year, he and his partners founded Parasol Property Management to serve the management needs of his investment clients.
Since 2019, Cauble has been raising capital for value-add investments in the Greater Nashville area, providing high-quality commercial space at affordable prices - a much-needed solution for Nashville’s entrepreneurial community.
For show notes, past guests, and more CRE content, please check out Crexi’s blog.
Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide.
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