CPA Trendlines Podcasts Liz Scott: Why Bookkeepers May Beat CPAs in the Race to Advisory Work | The Disruptors
Apr 8, 2025
Liz Scott, CEO of Accounting Lifeline and expert in tech for entrepreneurs, shares her insights on the evolving role of accountants. She explains how small firms can leverage technology to enhance client conversations rather than just crunch numbers. Scott discusses the challenges and opportunities presented by AI in accounting, advocating for a shift towards advisory roles. She emphasizes the importance of authenticity, effective leadership training, and the need for accountants to develop meaningful relationships with clients to thrive in today's landscape.
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AI's Early Stage in Accounting
- AI in accounting is still in early stages and not fully matured.
- Current AI helps more with reviewing bookkeeping data than automating data entry.
Begin with AI GPT Tools
- Start exploring AI tools by using GPT engines like ChatGPT.
- Also try Copilots integrated in your firm’s environment for safer, more relevant results.
Keep Remote Team Aligned
- Hold twice-weekly team meetings to share agendas and discuss roadblocks.
- Use check-ins to keep everyone aware of projects and avoid duplicated efforts.