The GaryVee Audio Experience Why You Should Host The Party
11 snips
Jun 26, 2023 A keynote from a mortgage brokers' event delves into business growth and managing toxic employees. The discussion highlights the importance of digital storytelling and empathy in marketing. There's a focus on mastering Facebook ads by continually learning and improving communication skills. The speaker advocates for consistent content creation and personal branding in a crowded market. Insights on the evolving home buying landscape and the need for local businesses to adapt to technological trends round out the conversation.
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Content Creation Strategy
- Leverage various platforms like Facebook, LinkedIn, Twitter, YouTube, and podcasts to share content.
- Start a podcast while performing daily tasks, like walking with coffee, to maximize efficiency.
Relevance and Attention
- The key to relevance is adapting to shifting attention spans and identifying underpriced attention.
- Capitalize on platforms like TikTok and LinkedIn, which offer organic reach and targeted advertising.
The High School Party Rule
- Start a podcast focused on local business or community topics.
- Invite other business owners to be guests, which builds awareness and generates leads.