Launch Your Private Podcast

011: Jenn Zellers' Strategy for Skyrocketing the Success of Virtual Summits

Nov 22, 2023
Jen Zellers, Founder of Virtual Summit Search, shares her expertise in enhancing online visibility through strategic use of private podcasts. She discusses how audio content transforms summit experiences, boosts engagement, and broadens reach. Jen reveals innovative tactics for personalized marketing and dynamic lead magnets, emphasizing the importance of accommodating diverse learning styles. Listeners will discover actionable insights on leveraging audio for deeper audience connections and refining content delivery in online events.
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ADVICE

Summit Feed Strategy

  • Offer both limited-time free feeds and an all-access pass feed for summits.
  • All-access pass holders receive ongoing access; free attendees get 24 hours.
ANECDOTE

Audio Training Success

  • Jen Zellers' audio trainings consistently attract subscribers without much promotion.
  • They maintain a 70-75% retention rate, exceeding other lead magnet formats.
INSIGHT

Private Podcasting and Audience Engagement

  • Private podcasting builds stronger relationships than traditional lead magnets.
  • It nurtures a more engaged audience genuinely interested in the creator's offerings.
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