Money Lab Testimonials That Changed My Sales Process
Nov 27, 2025
Discover how powerful testimonials can revolutionize your sales strategy! The host delves into the pitfalls of DIY review forms and shares insights on choosing effective testimonial software. Learn about automating review collection and utilizing AI to craft compelling email campaigns. The episode uncovers creative ways to boost readability with visual testimonial assets and discusses strategies for implementing standout reviews on sales pages. Plus, explore tactics for incentivizing photo and video submissions to enhance credibility.
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Automate Review Collection
- Automate review collection instead of manual forms to avoid copying and pasting and make the process sustainable.
- Use a testimonial-specific tool to streamline capture, notification, and display so reviews actually get used.
Bad Reviews Improve Credibility
- Negative or critical reviews have value because they reveal real gaps and lend credibility to positive reviews.
- Keeping some imperfect reviews improves trust compared with an unrealistically perfect collection.
Switched To Testimonial.To With Custom Domain
- Matt switched to testimonial.to and created a custom review domain to centralize reviews across products.
- He invites written or video reviews and offers a small gift to incentivize video submissions, though video uptake remained tiny.
