The Build Good Fundraising Podcast #109: Live from Summit: How to acquire more recurring donors: a tested & proven approach to growing recurring revenue, with Nathan Hill
Monthly giving has been the buzzword of the nonprofit industry for the past few years. But most conversations about recurring giving lack substantial data and evidence about what really works to increase recurring revenue.
While it can be inspiring to see examples from complex organizations that are seemingly "doing it right", growing your recurring giving program often isn’t as complicated as some would have you think.
In this workshop session, you’ll take a hands-on look at your current fundraising efforts to identify tested, proven, and practical opportunities to grow your recurring revenue by acquiring more monthly donors.
Throughout the session, we’ll cover tactics and strategies that have been proven to increase results through real-world a/b testing covering key areas including:
- Converting recurring donors within the one-time donation process
- Upgrading one-time donors after they’ve made their first gift
- Launching a dedicated recurring giving acquisition campaign using a proven framework
Whether you have a monthly giving program up and running today, or you’re looking to launch one in the future—this session will equip you with proven insights that you can apply to your program right away to start growing your recurring revenue.
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🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
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Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
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